North Natomas Jibe

October 16, 2019

And Hello to North Natomas Jibe - Walk. Bike. Bus.

Our long name of North Natomas Transportation Management Association, is hard to use, unremarkable, and a bit confusing. And so, we embarked upon a brand identity change.

We are excited to announce our new name to the community - North Natomas Jibe! We will retain our mission and all programs and services. This rebrand aims to re-engage those who already know us and introduce us to new community members who may benefit from our programs and services.

What does Jibe mean?

As a verb, there are three definitions that speak to us:

  1. To be in harmony or accord; agree
  2. To shift from one side to the other when running before the wind
  3. Walk. Bike. Bus.

We have a new website and logo, new vehicles for the Jibe Express commute service, and fresh campaigns to encourage students to walk and bike to school.

Learn more at

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Mission Statement:
North Natomas Jibe is a nonprofit organization with the mission to foster transportation behaviors that enhance placemaking in our community through advocacy, programs, education, and services.

1918 Del Paso Rd, Ste 100 | Sacramento, CA 95834 | 916-419-9955 |


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